Intellectual property and norms as commercial weapons.
Protect the idea
- Two types of tools can be used to protect your idea:
- Patent
- Brand or model protection.
Depending on the issues at stake, we help you select the most adequate tool and its geographic extent.
Value the idea
- There are various possible ways to leverage on intellectual property:
- Purely and simply protecting the idea against potential counterfeit.
- Selective licensing.
- Geographic exclusivity…
We help you to choose and work out the best-suited strategy.
Stick to standards… and have them adapted
- Norms and standards are a key issue for any new product.
- On one hand, the product must comply with existing standards.
- On the other hand, if properly understood and handled, norms and standards can be used as a powerful marketing tool.
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We help you to address the following questions:
- Does the product comply with existing standards?
- Which is the most relevant classification?
- Can the standards be adapted so as to foster / differentiate the product?