The market study should address four basic questions.
We help you collect the main responses and assess orders of magnitude.

Does the market need it?

  • Does the new product fulfill the market’s expectations, explicit or not?
  • Is there room for it on the market, in which quantities?
  • Who are the leading customers?

What is competition doing?

  • Does the product stand out of its competitors?
  • Which are its advantages and weaknesses?
  • Does it provide enough incentive for customers to switch suppliers?

What is the product’s specification?

  • Does the product comply with international standards?
  • Are customer specifications precisely identified?
  • Is packaging properly defined?

What will be the selling price?

  • How does the added value compare with the investment cost?
  • Is the price objective ambitious enough?